Leading Australian Microsoft Azure and Business Applications partner, Sentient Dynamics, has announced a comprehensive rebranding to Accelerate. The rebrand includes the launch of two new entities, ePlanning.io and Below Baseline, to manage local government software solutions and Microsoft Sustainability Manager solution respectively. The move aims to better align the company’s brand with its core values and unique selling propositions, and to cater to its expanding lines of business.
In a strategic move to better align with its core values and unique selling propositions, Sentient Dynamics, a leading Australian Microsoft Azure and Business Applications partner, has announced a comprehensive rebranding. The company will now be known as Accelerate, reflecting its commitment to delivering better outcomes, faster delivery, and stronger results for its clients.
The rebranding is not just a name change, but a reflection of the company’s ambitious roadmap to grow into a well-established Microsoft Partner. The previous brand, Sentient Dynamics, was found to require too much explanation and did not adequately represent the company’s ways of working and core values. Moreover, it did not cater well to the company’s new lines of business and products, particularly in the local government and sustainability sectors.
As part of the rebrand, Accelerate has launched ePlanning.io, a dedicated platform for managing local government software and solutions. This new entity will focus on providing comprehensive and efficient solutions tailored to the needs of local government bodies, thereby enhancing the company’s service offerings in this sector.
In addition, Accelerate has also established Below Baseline, a new company designed to manage the successful and growing Microsoft Sustainability Manager solution. This move underscores the company’s commitment to sustainability and its aim to provide robust solutions that help businesses manage their environmental impact effectively.
The rebranding to Accelerate and the launch of ePlanning.io and Below Baseline are strategic steps towards the company’s future direction. They not only address the limitations of the previous brand but also set the stage for the company’s ambitious growth plans. As Accelerate, the company is poised to deliver on its promise of better outcomes, faster delivery, and stronger results for its clients.
